How to find your Google review link
A step-by-step guide to locating, creating, and verifying the correct destination for your Google review QR code.
UpdatedFrequently asked questions
Start with the questions people ask before making a code.
How do I find my Google review link?
To find your Google review link, open your Google Business Profile settings and select the option to create a review link. This feature generates a unique URL that directs customers to a page where they can submit feedback. You can also generate a QR code from this link to display on your business materials. This process ensures your digital invitation points directly to the official review submission form.
Should I use a static or dynamic QR code?
For most local businesses, a static QR code is the better choice because it links to a fixed destination that never changes. A static code remains the same even if your website moves or you update your business details. You only switch to a dynamic code if you need to change the destination later without reprinting the code. This approach simplifies management and avoids confusion for customers who scan the same code over time.
What is a common mistake when creating a review link?
A frequent mistake is using a personal email address or a temporary link instead of a permanent Google Business Profile URL. This can cause customers to lose access to the review page if they forget their password or the link expires. Always ensure the destination is a stable, publicly accessible link that Google Business Profile supports for review submissions.
Give a concrete example for a local business.
Imagine a coffee shop wants to encourage patrons to leave ratings. They create a static QR code that points to their Google Business Profile review page. When a customer scans the code with their phone, they are directed to a specific page where they can write a comment about their coffee experience. This simple setup helps the business gather feedback without needing to reprint materials.
What can scans prove and what cannot?
Scans of a QR code show that a customer visited your business and scanned the code, but they do not prove they left a review, nor do they indicate the outcome of that review. You cannot track whether a scan led to a positive or negative comment, nor can it confirm if a sale or booking occurred after the scan. The only proof of activity is the scan itself, which simply indicates the customer engaged with your digital invitation.
How do I test and maintain the destination?
To test the destination, scan the QR code yourself with a smartphone to ensure it opens the correct review page. To maintain it, regularly check your Google Business Profile settings to ensure the link remains active and up to date. If you change your website or business information, update the link immediately to prevent broken connections. This routine check ensures your digital invitation always works correctly for customers.
How to set it up
Follow these steps, then scan the finished code yourself.
Choose the customer action and destination
Select the specific action you want to trigger, such as 'Leave a Review' or 'Book Now', and choose the corresponding destination URL from your Google Business Profile settings. This step defines exactly what the customer will see when they scan the code, ensuring alignment with your business goals.
Create and name the correct kind of QR code
Generate a QR code using a reliable tool, then name it clearly with your business name and a descriptive label like 'Visit Us' or 'Get Directions'. Save the code in a secure location where it can be easily found by customers, ensuring the file is not deleted or corrupted.
Place the QR code with a useful label and scannable presentation
Position the QR code on your signage, menu, or website where customers are likely to see it, and ensure it is placed on a flat surface for optimal scanning. Add a clear, legible label above or below the code that explains what the code does, so customers know exactly what to do when they see it.
Test the final physical or digital version
Print a physical copy of the QR code and scan it with a smartphone to verify it opens the correct page. Alternatively, use a digital simulator to check how it appears on different devices. This final verification step catches any errors before customers encounter them in real life.
Review results and maintain the destination
Monitor your Google Business Profile regularly to ensure the link remains active and your business information is current. If you update your website or change your services, update the destination link immediately to maintain customer trust. This ongoing review process prevents broken links and keeps your digital invitation effective.
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